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Together
Campaign for Creative Agency Estime
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Objectives
Estime's objective was a social media campaign which would support the marketing agency by:
1. Establishing voice
2. Acquiring clients through Social Media
3. Displaying message of "Making Meaningful Connections"
Brainstorming
Sing together
Build together
Cry together
Design together
Run together
Eat together
Grow together
Shine together
Learn together
Part I
Together
The question was "how do we display this company 'Making Meaningful Connections' with their clients?"
Well, how do we connect as people? We do things together, lots of things.
Part II
Hands
What symbol represents togetherness while also being versatile for each brand that Estime works with?
Hands not only symbolize togetherness, but can do so many recognizable gestures which can be used in the campaign itself.
High-fives
Handshake
Fist-bump
Raising hand
Jazz-hands
Heart-hands
Sign language
Thumbs-up
Peace-sign
Social Media
How does a design agency market to an array of small businesses?
-By showing versatility, adaptability, and the willingness to take on creative challenges together.
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Video Concept
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